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Re-appraising youth prevention in South Africa: The case of loveLife
Warren Parker, Centre for AIDS Development, Research and Evaluation (CADRE). August 2003. Republished with kind permission of CADRE.
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This paper reviews the conceptual framework of the loveLife campaign. It critically examines assertions made about the HIV/AIDS context at the outset of the campaign as well as references made to parallel initiatives and claims made via internal research.
Background
loveLife was launched in September 1999 as "the most comprehensive effort to positively influence adolescent lifestyle" in South Africa. Developed under the initiative and core of funding of the Henry J Kaiser Family Foundation, it brought together, under the patronage of first lady, Zanele Mbeki, a number of funders and implementing partners with the core aim of reducing "the incidence of HIV among 15-20 year olds by 50% over the next three to five years". This was to be achieved through "a brand-driven, sustained multi-dimensional national programme focusing on making condom usage part of youth culture; establishing adolescent friendly reproductive health services as an integral part of public health services; education, community outreach and institutional support" (loveLife 2000a:2).
The full paper can be downloaded on the righthand side of this page |
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