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East Coast Radio/Cell C Toy Story 2004
ECR Toy Story Press Release. November 2004.
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It's that time of year again when East Coast Radio and its partners Cell C, The Gift of the Givers, Independent Newspapers, Rotary & Durban Deliveries, pull out all the stops to make sure that children who are suffering in KZN are given much-needed assistance during the holiday season. We need your community to get involved & make a difference to these children?’s lives.
In a bold move to make this year?’s Toy Story even more effective than last year and in keeping with the theme of bringing joy to children who have been infected and/or affected by HIV/AIDS, Toy Story 2004 will be providing food parcels to child-headed & care-giver households in KwaZulu-Natal. The food hamper, worth R200, will feed a family of four for four to six weeks. Each child in the family will also receive a new toy and a goodie bag of sweets, chips and a cold drink.
The food Hamper will consist of the following: 12.5 kg mielie meal; 10 kg rice; 5 kg beans; 2.5 kg sugar; 800 g soup powder; 800 g soya; 250 g tea; 1 kg salt; 750 ml oil; 1 bar green soap and 4 cakes bath soap.
The Gift of the Givers, a local NGO/ Humanitarian organisation and an official partner to the East Coast Radio Cell C Toy Story 2004 campaign, has pledged more than one million rand towards the campaign by means of the following donations: 10 000 bags; 1000 food hampers; 4500 High-energy protein food supplements; 4000 corn Soya blend (for babies); R250 000 new children?’s?’ clothes 1 500 Farmers seed packs (for planting of own product); New toys and the provision of a warehouse for the food hampers to be sorted & packed.
The Gift of the Givers will deliver the 10 000 food hampers throughout KwaZulu-Natal this holiday season. It's all about giving to those less fortunate - what are you doing for Toy Story this year?
How can you or your company help? By donating a toy to the value of R30-00 and/or donating money towards food parcels for the households.
What can you buy or donate? Compassionate care: Soft cuddly toys. Fun items: Dolls, cars, bubble bath, play dough, handbags, bead sets, balls and beanbags etc. Educational Equipment: Pens, pencils, colouring-in books and crayons, maths sets, rulers, erasers, puzzles etc. Sports Equipment: soccer & basketballs, cricket & tennis sets, T-shirts, caps peaks socks & takkies. Health & Hygiene: Deodorant, cream, shampoo, soap and face cloth, brush and comb sets, relaxer, conditioners and sanitary towels Party Packs: Sweets, chips etc.
This is a great opportunity for corporate branding! Sponsor the product you make and speak to your suppliers. We also need wrapping paper, gift bags, cellotape and labels if you have access to stationery or own a shop.
Bank details for the Toy Story Initiative: Bank: ABSA Account Name: East Coast Radio Toy Story Branch: Umhlanga Ridge Branch Code: 632005 Account Number: 9127906124
Give freely. Only new and unwrapped gifts please. Donate money to buy food hampers. If you need any further information please contact Debbie Schroeder @ ECR on 031 570 9495 or Cell: 084 405 9888 or email: [email protected] |
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