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Condoms coming to nightclubs
Jo-Anne Smetherham. 26 July 2004. Pretoria News. Republished courtesy of Independent Newspapers (Pty) Ltd.
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The health department will soon begin touting its new brand of condom in nightclubs across the country. The campaign advertising Choice condoms has already started in four Gauteng clubs and will kick off in six Cape Town clubs this week.
Large yellow banners with the blue words "no choice, no play" are being strung up in the clubs and DJs are encouraged to read out safe sex messages at frequent intervals.
"Our strategy was that we needed to take the condoms to areas associated with sex - nightclub events and other youth-orientated events," said Paddy Nhlopo of Ochre, the communications company marketing the condoms for the health department. "The banners will have the words 'no choice, no play' written on them. You can't run away from that message."
The campaign will run on weekends for two months, but could be run daily over the festive season, said Nhlopo. "We're looking at extending this into more clubs and making it semi-permanent."
DJs will be telling the crowds that condoms prevent pregnancy and sexually-transmitted infections including HIV/AIDS, and that "choice is the sexy, new brand of government condom".
Sipho Mthathi, co-ordinator of Treatment Action Campaign's education programmes, said the campaign should be welcomed. "Condoms should be seen as a natural part of how we protect ourselves from infection. But this issue needs to be taken further than nightclubs. We need condoms everywhere in our country, particularly in schools," she said, reiterating previous calls from the organisation. "Of course, if people are taking drugs then some of their ability to choose automatically falls away." |
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