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World AIDS Campaign 2004: Women, Girls, HIV and AIDS

UNAIDS Press Release. May 2004.
This strategy note introduces the World AIDS Campaign theme for 2004: Women,Girls, HIV and AIDS, and intends to provide an overview to help inform those planning a campaign in 2004. It describes how the theme was decided and suggests key partners, messages and sub-themes.

The document argues that, in the past, the Campaign has sometimes failed to achieve its full potential at a national and local level. This is why UNAIDS now seeks to change that through an increased emphasis on the role of civil society - in particular through the stronger leadership and involvement of HIV and AIDS-related NGOs at national level.

Specific objectives of the campaign include:

  • Resilience and leadership: promote the role of women and girls in tackling the epidemic
  • Support: encourage women and girls living with HIV to tell their story
  • Awareness: highlight the impact HIV and AIDS has on women and girls globally, regionally and nationally
  • Change: challenge gender differences that make women and girls more vulnerable to HIV
  • National focus: ensure national policies and responses focus on the impact of AIDS on women and girls
  • Confidence: increase the self-esteem of women, especially those vulnerable to/or infected with HIV


  • Key messages of the campaign include:

  • Many women and girls are vulnerable to HIV because of the high-risk behaviour of others
  • Women hold families and communities together and are a source of great strength in the face of HIV and AIDS
  • Women leaders should speak out about HIV and AIDS
  • Men, boys, and wider communities have a vital role to play and will also benefit from a focus on women and girls
  • Women can within various organisations to fight HIV- related stigma and discrimination
  • HIV-positive women have a unique and valuable role to play, both in society and in fighting HIV and AIDS
  • Women-friendly health services improve access to care for women and children
  • Protecting property rights of women keeps families together
  • Education of young girls reduces their vulnerability to HIV
  • A wider range of prevention options can empower women to protect themselves
  • Violence against women can accelerate the spread of HIV
  • Violence must not be tolerated
  • Half of all people receiving antiretroviral drugs should be women


  • The Strategic Overview and Background Note can be downloaded on the righthand side of this page
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