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Contest to mark debut of newly created annual Staying Alive award
Joint MTV and OneWorld International Press Release. 01 October 2003.
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MTV: Music Television, the world's largest television network, and OneWorld International, the leading online human rights network, announced today a global competition in the run up to World AIDS Day 2003 and the launch of the annual Staying Alive award.
The competition will enable young people from around the world to produce and submit original audio or video public service announcements (PSA) that convey the messages of MTV's award winning HIV/AIDS awareness campaign, Staying Alive. To enter the competition visit: www.staying-alive.org/en/oneworld.html or www.oneworld.net/radio/aids and www.oneworld.net/tv.
MTV and OneWorld share a commitment in aiding the global fight against HIV/AIDS and this unique collaboration aims to reach an audience at a global and local level. Entrants will be able to unleash their creativity to develop a PSA aiming to create awareness, fight stigma and discrimination and empower youth to protect themselves. The winning PSA will be streamed on the Staying Alive site, and will be made available on all 26 local MTV websites, as well as feature on the OneWorld AIDS Radio and TV Web sites. The winner will also receive the Staying Alive 2003 Award, a newly created honour given to an individual each year who makes an important contribution to HIV/AIDS awareness.
"Young people account for half of all new HIV infections, so MTV is committed to fighting HIV/AIDS globally through our annual Staying Alive campaign," remarked Georgia Franklin, Vice President, Public Affairs, MTV Networks International. "With this competition, we seek to support new creative talent to convey crucial HIV/AIDS awareness messages.
Our partnership with OneWorld enables us to expand the breadth and depth of the Staying Alive campaign in exciting, new ways."
"This competition is a great opportunity for those at the grassroots to take part in a campaign that seeks to energise young people the world over about HIV/AIDS," Deborah Loth, OneWorld International's Marketing Director said, "OneWorld International believes that collaborating with Staying Alive will enable young people from developing countries who are most affected by HIV/AIDS to have their voices heard in a dynamic and creative way".
The competition is open to anyone between the ages of 15 and 34 and closes on 7th November 2003.
The winner will be announced on World AIDS Day, 1st December 2003.
Staying Alive is a multimedia global HIV/AIDS awareness and prevention campaign that challenges stigma and discrimination associated with HIV/AIDS as well as empowering young people to protect themselves from infection. The campaign consists of documentaries, public service announcements, youth forums and web content.
Staying Alive provides all its television programming rights-free and at no cost to 3rd party broadcasters globally.
Staying Alive just kicked off its 2003 campaign with Meeting Mandela: A Staying Alive Special, which was in honour of Nelson Mandela's 85th birthday, and saw four young people travel to South Africa to discuss topical issues such as HIV/AIDS, the Israeli-Palestinian conflict and the struggle for democracy in Burma. The 60-minute programme, which aired on 18th July 2003, showed the parallel between Mr Mandela's life and that of the four youth. Additional activities in the run up to World AIDS Day will be announced soon.
The Staying Alive campaign is a partnership between MTV, Family Health International, Kaiser Family Foundation, UNAIDS and the World Bank. The campaign launched in 1998 with an Emmy winning documentary. In 2002 the MTV Presents Levis'Jeans Staying Alive Concert in Association with YouthAIDS won the 'Special Jury Positively Outstanding Programme' Award at the 2nd Annual Cable Positive POP (Positively Outstanding Programming) Awards. In 2002 alone, Staying Alive campaign programming was distributed to 64% of all TV households worldwide including 90% of the top 50 HIV/AIDS impacted countries.
MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon and TMF (The Music Factory) seen in more than 385.4 million households in 166 countries and 18 languages via 97 locally programmed and operated TV channels and 43 Web sites. The company's diverse holdings also include interests in television syndication, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom Inc. (NYSE: VIA, VIA.B).
OneWorld is the fastest growing online civil society network of over 1,500 non-profit partners working on social justice issues. It is best known for its award winning multi-lingual portal www.oneworld.net (http://www.oneworld.net), with 2 million pages of text, images, audio and video in 7 major languages highlighting the stories of OneWorld's global network. OneWorld Radio and OneWorld TV are unique online platforms launched in 2002. OneWorld Radio enables individuals, radio producers and community stations to exchange programmes and share information on development issues and campaigns globally. OneWorld TV provides tools for people to publish their own video stories online in an innovative and collaborative format. |
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