New publications from CADRE

The Centre for AIDS Development, Research and Evaluation (CADRE) is proud to announce that the following publications are now available:

• Tsha Tsha: A Facilitator's Guide to Series One, 2005. Helen Hajiyiannis & Nazli Jugbaran.
• Tsha Tsha: Key Findings of the Evaluation of Episodes 1-26, 2005. Kevin Kelly, Warren Parker, Helen Hajiyiannis, Pumla Ntlabati, Larry Kincaid & Mai Do.


These publications can be downloaded from the CADRE website on http://www.cadre.org.za/publications.htm.

For those of you who are unfamiliar with CADRE?’s work, CADRE is a South African non-profit NGO working in the HIV/AIDS field. Our work includes:

Development and management of HIV/AIDS intervention strategies and models; Qualitative and quantitative socio-behavioural and communication surveys; Evaluation of HIV/AIDS interventions and communications research; Communication interventions; Reviews of HIV/AIDS in developing countries and Development and management of the African Journal of AIDS Research (AJAR).

CADRE is the co-producer of Tsha Tsha, a Xhosa language entertainment education television series, with English subtitles. This dynamic drama series is set in a rural context and deals with issues facing youth living in a world affected by HIV/AIDS. Tsha Tsha has proved to be widely successful, gaining an audience share of approximately 50% in the time slot in which it was broadcast. Fifty two episodes have been produced to date, and we are currently in the process of developing a further 26 episodes. Quantitative and qualitative research has indicated that Tsha Tsha has had an impact on attitudinal and behavioural change (see ?‘Tsha Tsha: Key Findings of the Evaluation of episodes 1-26).

Tsha Tsha has been introduced into non-broadcast environments to increase reach and impact. Videos are disseminated to individuals, organisations and institutions which are used in HIV/AIDS awareness, training and education. A Facilitator?’s Guide for Tsha Tsha series one, has been produced to assist in facilitated discussions arising from issues dealt with in series one (see Tsha Tsha: A Facilitator's Guide to Series One).

For more information about CADRE and other projects and publications in the Communications field, please visit www.cadre.org.za

If you have any queries, please contact [email protected] or [email protected]